Viki, the video streaming site that has carved out a niche for itself as a destination for subtitled, foreign language content -- all translated by crowdsourcing from its 100 million+ user community -- has renovated itself in a bid to scale up to improve its advertising-led business model. Today, it is unveiling a new site, including an improved video player and easier subtitling technology to "improve engagement and overall consumption," in the words of its CTO, Rohit Dewan, who notes that while overall the site has attracted 100 million users over its life, actual monthly uniques are closer to "north of 20 million," with over 7 million users on mobile.Source: http://feedproxy.google.com/~r/Techcrunch/~3/iKzPJp0B8ag/
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